Vision, Mission & Values
Whole Company Vision
Our vision describes what purpose our company has for its existence.
Helping people reach their potential through being active and developing skills.
Service Area Visions
Our service area visions describe what purpose each of our service areas
intend to achieve in their day to day activity.
Sport & Activities
Help people get active and stay active through sport, physical activity, and adventurous activities and experiences.
Education & Training
Help people get skilled and achieve more through an innovative and diverse approach to educational learning, personal development, and professional progression.
Help people & communities’ access positive and inclusive opportunities to inspire physical and mental wellbeing and develop personal skills.
Our mission is a set of statements describing the roadmap to how we will achieve our vision. Our mission is to:
Ensure we provide enjoyable, engaging, beneficial and safe services for all our participants.
Be a great place to work where people are inspired to be the best they can be, through opportunity and support.
Bring our customers a range of exciting, innovative and high-quality sport, physical activity, education, and training programmes.
Nurture a winning local network of suppliers and stakeholders all suitable for us to achieve our mission.
Be a mindful, responsible, effective, and efficient organisation throughout all our business activities.
Provide an outstanding customer service experience at every possible opportunity.
Our core values serve as the standards against which we consider our actions and decisions. Our core values are: